This was a commercial was specifically created for the Ohio State Video Board in the Schottenstein Center. It was created in order to explain how to text message in order to win tickets for various NCAA sporting events. The concept was to juxtapose the technology of text messaging with 1950's style television.
The commercial was shot with former Ohio State Athletic Video Students, Brad, Beth, Christie, Ben and Rich. All background elements I added in post-production with After Effects.
Here are some of the outtakes and other miscellaneous goofing off while we shot the commercial.